How the Emerging Web 3.0 Transforms the Existing Business Models

How the Emerging Web 3.0 Transforms the Existing Business Models

13 min read

Anatolii Landyshev

CTO. 12 years in IT. Deep knowledge of software and business development, conference speaker, Top 50 Tech Leaders nominee. Scaling expertise and building strong teams committed to our client's success.

Anatolii Landyshev

CTO. 12 years in IT. Deep knowledge of software and business development, conference speaker, Top 50 Tech Leaders nominee. Scaling expertise and building strong teams committed to our client's success.

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The advent of Web 3.0 (Web3) is bringing massive challenges and revolutionizing the ways organizations are doing business. In this article, we will take a closer look at the main features powering Web 3.0, explore the most vivid Web3 examples and technologies that businesses may leverage to harness Internet 3.0 potential.

The Evolution From Web 1.0 to 3.0

With technologies developing at a head-spinning pace, it seems it only took one blink of an eye for the Internet to grow into what it is now.

The Evolution from Web 1.0 to Web 3.0 - Visartech Blog

Yet, from the 1990s forward the transformation of the world wide web has gone through several distinct stages.

Web 1.0: During the phase that lasted from the 1990s to the 2000s, the internet mainly featured static pages with users granted zero options to voice their feedback or opinion.

Web 2.0: This version of the web started in the 2000s and continues even now – the so-called social web, with users playing a key role in information exchange. This is the era of Facebook, Twitter, and YouTube when most of the content posted or shared relies on users’ contributions.

Finally, Web 3.0 is shaping up right in front of our eyes. This is the era when computers can understand and interpret information, deliver personalized content, and the web itself is built around decentralized technologies.

In the next section, we will learn more about Web3 and its characteristics.

Main Features Powering Web3

Compared to its predecessors, Web 3.0 is more powerful and user-centric. Undoubtedly, it is more technologically advanced.

The Main Web 3.0 Features - Visartech Blog

The feature that the internet 3.0 relies on include:

Semantic Web

Powered by artificial intelligence, Web 3.0 contains tools and technologies allowing computers to understand and interpret information similarly to humans. One of the core concepts of the Semantic Web is metadata. These are attributes and descriptors added to existing information and content, helping machines to process it and pull meaningful insights.

Artificial Intelligence (AI)

Infused into every app, technology, or process, AI is one of the key components of Web3. Enabling computers to mimic how humans perceive and process data, AI is widely used in modern web-based apps and services.

3D Interactive Web

In the brand-new web world, 3D graphics and immersive experiences are entwined into browsing experiences. In fact, technologies like WebGL are cornerstones for modern digital web design. Users are allowed to turn, spin, zoom in, and otherwise manipulate graphics, which takes activities like gaming, studying, and internet shopping to an entirely new level.

Interactive app black banner - Visartech Blog


Web 3.0 is ubiquitous, meaning you can access it from anywhere. Internet access relies on laptop and smartphone connectivity as well as on web-connected IoT sensors.

The Social Web

Inherited from Web 2.0, this feature refers to a user-centric network, which urges users to share and generate content. It also provides an option to leave feedback.

Decentralized Technology

Finally, Web 3.0 is characterized by the use of decentralized technology requiring no controlling nodes to operate. It’s way more sophisticated than the old-school web page development. The building blocks of decentralized technology include:

  • Blockchain. A distributed ledger that uses numerous nodes so that the information cannot be deleted.
  • Smart contracts. Contracts are executed automatically upon fulfillment of certain conditions.
  • NFTs. Non-fungible tokens are digital representations of assets containing information about ownership rights.

If we had to characterize Web3 in three words, that would be decentralization, personalization, and omnipresence. In the next section, we are going to discuss the benefits of Web 3.0 for businesses.

Why Should Businesses Embrace Web 3.0?

Keeping abreast of the rising trends is beneficial for every company. However, the advantages of doing business on the web using Web 3.0 technologies deserve a detailed description.

Web 3.0 Benefits For Enterprises - Visartech Blog

Below are the most impactful innovations that Web3 brings to the table:

  • Data ownership and control

Web 3.0 technology will eventually enable users to take full control of their data. From a business perspective, this will rid businesses of the need to adhere to burdensome regulatory requirements, since users will have full data ownership. It will also be up to clients to decide which part of personal data they are ready to share.

  • Interoperability

This spells good news to anyone familiar with web application development. Web 3.0 tools will run on all devices or platforms, so cross-platform availability will no longer be an issue.

  • Permissionless blockchain

With no central authority, there is no bias and discrimination, so anyone can join the network and be its participant. For businesses, this may quickly and painlessly transfer digital assets across borders reliably and securely.

  • Anti-monopoly

Since users will have full control over their data, the monopoly of tech giants will be broken. That, in turn, will create a more transparent market based on fair principles.

However, the adoption of Web 3.0 will require companies to rethink their business models and adapt to generating revenue in an absolutely different way.

Looking for the development of the Web3 solution - Visartech Blog

Replacing Web 2.0 Business Models by Web 3.0 Ones

From 2010 forward, the main business model of Web 2.0 has revolved mostly around the collection and monetization of users’ data. Big market players are aggregating users around their apps and services and profiting from showing them targeted ads.

Web 2.0 vs. Web 3.0 Business Models - Visartech Blog

Other popular business models of Web2 world are:

  • Software-as-a-Service (SaaS)

Create a web app and sell annual or monthly subscriptions to its services – this is how the SaaS model works in a nutshell. Consider creating a web application available on a freemium basis. Meaning basic functionality will come free of charge while accessing more advanced features will require regular payment.

  • Marketplaces

Web 2.0 is an era of marketplaces – web-based platforms connecting clients to companies/individuals selling products or rendering services. For example, the best-known eLearning marketplaces are Udemy and Coursera. Another example is Upwork – a freelancing marketplace connecting companies and workers.

Apart from the ones mentioned above, there’re many more Web 2.0 business models such as:

  • Sharing economy. A nontraditional way of e-commerce business entails shifting to more collaborative sharing resources.
  • Referrals. Attracting new customers through recommendations and word of mouth.
  • Subscription content. Aimed at selling products or services using a recurring payment system.
  • Pay per click. The online advertising model, where an advertiser pays for each clicked link in the ad.

By contrast, the online business models of the new web world will include:

  • Revenue sharing

Splitting earnings between all the participants of a business venture, in order to encourage them to further innovate and build new products.

  • Percentage fees

A marketplace, for example, may charge a small fee for every transaction performed on the platform.

  • Income sharing

Within the income sharing model, revenue is distributed between all the value chain participants.

  • ICO’s

The term ICO stands for initial coin offerings. A company may sell its own coin or currency to raise funds.

  • Continuous funding

Web 3.0 companies also leverage a continuous funding revenue model. Rather than selling tokens all at once, this model presupposes selling them continuously over time.

  • Curved bonding

This model distributes the price of tokens across the value growth of an asset. When the value increases, so do the token price. This model gives people an incentive to invest in advance before the token really gets expensive.

Describing all of the possible Web 3.0 business models falls far beyond the scope of this article. Online businesses of the not-so-distant future will be leveraging the decentralized autonomous organizational model (DAO) which involves collective responsibility and leadership.

Let’s now move on to explore how this new evolving web works.

Real-Life Web 3.0 Examples Across Industries

The shift towards Web3 is already underway. It is marked by the increasing proliferation of distributed apps and services (dApps) running on blockchain networks instead of centralized servers.

Real-Life Web 3.0 Examples Across Industries - Visartech Blog

Below are some of the most vivid examples of decentralized Web 3.0 services running on distributed networks.

Social Networks

One can hardly imagine a worldwide web without social networks. Internet Web 3.0 is no exception. Unlike its web 2.0 counterparts with censorship, limitations, surveillance, and misuse of data, the social networks of Web 3.0 are built on the principles of privacy, transparency, and users’ participation in rewards and revenues.

These web-based application examples are totally attention-worthy:

  • Sapien. A social news network, similar to Facebook and running on the Ethereum blockchain. The network rewards the creators of content and gives users an NFT passport enabling them to navigate the Sapient metaverse.
  • Steemit. A decentralized community of contributors helping people create and monetize their content. Steemit runs on a Steem blockchain.
  • Mastodon. A lot like Twitter, except that the platform is owned by a community of individuals and is completely ad-free.

Exchange Services

Decentralized exchanges have many advantages over traditional ones: they are less prone to hacks and offer cheaper transactions. On top of that, they work with hardware wallets and enable users to take control of their funds.

The most vivid examples of Web 3.0 apps providing exchange services are:

  • IDEX. One of the best-known centralized exchanges on the web built for trading cryptocurrencies. Boasts a convenient UI and is open to anyone who has an Ethereum wallet.
  • Bitfinex. Another Web3 crypto exchange for trading digital assets with a set of trading instruments for buyers and sellers.


Free from government surveillance, decentralized messaging services are by far more private than traditional ones. They ensure faster transfer of messages and transactions.

The greatest examples of Web 3.0 messaging apps go as follows:

  • Status. A decentralized messenger, crypto wallet, and a digital Web 3.0 browser combined. An app allows users to transfer cryptocurrencies as well.
  • Secretum. Another app combining messaging and trading with only an e-wallet that is required to sign-up. The dApp enables users to transfer crypto assets, including currencies and NFTs.
  • ySign. Built using blockchain technology, it features a message exchange, a voice chat app, a crypto wallet, and a cryptocurrency transfer platform all in one place.


Secure data storage is of vital importance, especially for business websites with millions of users. Since there is no central server for storing data on the dApps’ world and the data is split into chunks and transmitted through encrypted peer-to-peer connection, there’s no possibility for data theft and hijacking.

No third party can access or control users’ data, which gives distributed storage services an indisputable advantage over traditional cloud storage. High speed and top-notch interoperability are other advantages.

Top examples of Web 3.0 storage applications include:

  • Sia. A decentralized storage service that splits the file into many small chunks and gives users full ownership over encryption keys and information.
  • Filecoin. A distributed file storage network is perfect for storing large data sets. It offers higher performance and better interoperability for just a fraction of traditional cloud storage costs.

Insurance and Banking

The use of Web 3.0 tools and technologies accounts for better security, transparency, and compliance in the banking and insurance sector. A decentralized approach prevents fraud in the meantime smart contracts eliminate paperwork and automate routine processes.

The notable examples of Web 3.0 applications delivering insurance and banking services are:

  • Cashaa. A global banking platform for managing crypto and traditional currencies. It serves corporate clients and individuals. An app provides crypto loans, investment, and NTF trading.
  • Everledger. A globally distributed registry that bankers and insurers may use to prevent fraud. It aims to deliver transparency in global supply chains by providing participants with verified information about their organizations and products.

Read more: Loan Application Development Guidelines

Find out how to create an excellent loantech solution


As far as streaming music and video services are concerned, Web 3.0 platforms eliminate copyright issues. Furthermore, web applications ensure fair conditions for all streamers, performers, and content creators so that they can promote their products.

The vivid examples of streaming Web 3.0 apps go as follows:

  • Livepeer. A distributed and open-source video streaming network that is built on the Ethereum blockchain. It aims to provide a stack and an infrastructure for Web3 video streaming.
  • LBRY. A free web-based library for all types of digital content that users may watch, read and listen to. It’s also one of the oldest distributed services out there.
  • UjoMusic. It enables musicians to upload their works on the web. The application also eliminates copyright issues.

Remote Job

A freelancing marketplace can grow to be a robust web business, as history proves. Remote job platforms can benefit from Web3 technology in many ways: charge minimal fees, have no centralized management and enable cryptocurrency exchange between parties.

The greatest examples of remote job Web 3.0 applications include:

  • Ethlance. A freelancing marketplace enabling workers to get hired and paid in Ether currency.
  • Atlas. Work is a remote job platform powered by smart contracts and connecting employers and workers. The rates are fixed at $2 per job.
  • CryptoTask. A place where firms can find freelancers to work on blockchain projects. You need to make a business website for a moderate budget. For freelancers, the platform is free of charge.


It’s no secret, traditional browsers are by no means safe: they collect, store, and may potentially reveal too much of the users’ sensitive data. Decentralized browsers, on the other hand, are more private and less prone to breaches. While web 2.0 browsers are inadvertently collecting data, the users of decentralized browsers can decide to stay anonymous or to sell their data to third parties, if they choose to.

The examples of decentralized Web 3.0 browser applications are:

  • Brave. A blockchain-powered browser, which is 3x faster than Chrome and offers enhanced security and privacy. Additionally, it has protection from intrusive ads. It features a built-in crypto wallet.
  • Beaker Browser. A private and secure peer-to-peer browser with website hosting and building capabilities. You may use both browsers to find a website made with conventional technologies as well.

Surely, the web software examples based on the Web 3.0 principles extend far beyond these business websites and apps. As you can see, Web3 decentralized technologies are immensely impactful, as they contribute to transparency, promote fairness, equality, and freedom of choice.

If your business wants to attract clients who share these values, below is a list of web development technologies utilized for building online 3.0 solutions and tools.

Read more: How to Save Money on a Web Project for Businesses

Learn how to select the best tech stack for your web application

Web 3.0 Blockchain Technology Stack

Looking for the key elements Web3 technology stack consists of? Let’s see all the layers included.

Web 3.0 Blockchain Technology Stack - Visartech Blog

The best web development tools for building Web 3.0 software are as follows:

  • Application layer

To enable users to interact with distributed apps, it’s necessary to have Web 3.0 browsers like Brave, crypto wallets, dApp aggregators (for example, DappRadar for general discovery), and accounts on Twitter, Discord, or Reddit.

  • Services & optional layer

Users will also need interfaces allowing them to access different Web3 services. Namely, Illuvium for gaming, Rally and Mirror for content sharing, Opensea or Mintbase for issuing NFTs, and Uniswap or Matcha for financial services.

  • Protocol layer

This layer comprises smart contract apps such as Ethereum, Avalanche, Solana, and Cosmos. Some of these services have additional protocols built on top of them. For example, the Lightning network and Stacks on top of Bitcoin.

  • Network layer

The function of the network layer is to ensure seamless transportation of data between the blockchain nodes. You will need RLPx for building the network and protocol layer, Roll your Own for creating your custom protocols, and Trusted Execution Environment (TEE) to ensure scalability and security.

  • Infrastructure layer

At the lowermost level, there are building blocks for your distributed web application development, called category primitives. These are, primarily, the tools for carrying out specific tasks. For decentralized web design, development teams may use Filecoin for data storage, Spruce for identification, and Curve or Uniswap for online transactions.

Now that we’ve listed the key web development software tools for Web 3.0. Let’s take a look at how you can use them to power your business.

The Best Practices In Web 3.0 Implementation for Business

So how could businesses harness the potential of Web 3.0 to build lasting success? At Visartech, we will recommend taking a step-by-step approach to putting Web3 principles into practice.

Step-By-Step Approach to Putting Web 3.0 Principles Into Practice - Visartech Blog

1. Identify your project idea

Choose the use case for applying decentralized Web 3.0 tools and applications that will make business sense. Compile technical specifications, indicating the main set of requirements for your product development.

2. Decide on the type of solution you want to build.

At Visartech we focus on:

  • dApps development: we provide custom website application development services, and make sure that the distributed software we create is in perfect sync with your enterprise ecosystem;
  • DeFi application development: we create decentralized finance apps that perform financial operations with no third parties involved;
  • NFT marketplaces Development: we build marketplaces for selling or exchanging digital assets;
  • Smart Contracts development: our team can create algorithms for the automatic execution of smart contracts.

We also build complex distributed infrastructures to power your Web 3.0 projects.

3. Find a reliable partner

The general rule of thumb is to start off with a pilot project and test your idea for viability. Running a pilot project is also the best way to check how a web application development company you work with understands the unique needs of your business. Also, your tech partner will help you decide on optimal web-based technologies for building Web3.

At Visartech we offer you blockchain technology consulting services to help identify how Web 3.0 could empower your company.

Below are examples of the successful Web 3.0 projects that we have implemented:

  • Metaverse For Remote Collaboration

A Silicon Valley startup funded by an investment company that allows onboarding new employees simplifies recruiting and team-building processes. The platform is already used by Google, Microsoft, and other giant famous enterprises starting from the second month after the product launch.

  • Sports Social Network and Analytics Platform

The next-gen platform for sports betting. The app is targeted at gamers who can socialize and chat there. The platform integrates with ESPN and Yahoo-like services and is built using Node.js and Firebase.

  • Gamified App for Business

The app for internal staff engagement distributes bonuses for extra activities. Our client managed to boost personnel productivity by 33% using this app. The gamification app was built using Unity, JavaScript, and Python.

  • VR 1-st Person Shooter Game

This VR game incorporates innovative web technology and was built using Unity. The game became top first Google Daydream game in 2017.

Final Thoughts

The future of web development lies in the further evolution of Web 3.0. Ultimately, Web3 spells improved security, transparency, faster transactions, decreased data storage costs, and a better user experience.

Since the new-gen web is still in its infancy, most companies lack internal expertise in internet 3.0 web technologies. Therefore it makes perfect sense to look for a reputable web development company proficient in website application development and building distributed apps.

At Visartech, we know all about web development and the technologies that power the evolution of the web.

Need a free consultation on how Web 3.0 could help propel your business? Contact us now!


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